Now, with article writing on the hand, I don’t worry about any algorithm changes, all I have to focus on is keyword rich content and quality information that readers will be happy to get their hands on.
Leonardo Da Vinci once said “Savage is he who saves himself”. So in the spirit of Hollywood here’s the Da Vinci Code for helping out your SEO Expert, reducing your Search Engine Positioning costs and maximizing your website return on investment.
search engine news Google uses Page rank concept to rank the websites. Hence, you should have quality links that are referring to your website. This can be done by getting loads and loads of reciprocal links. You should do a lot of research to find the companies which will be interested in participating in the reciprocal link programs of yours. Even though, this consumes a lot of time, as a web master you should do it to improve search engine ranking.
7) Be Sure To Use Social Media. The popularity of Facebook and other social media sites can be harnessed to bring visitors to your site. Create a presence on Facebook, Linked-In, and other appropriate sites. This will increase your visibility.
Build a site map. An often forgotten next step is to add a site map as a page on your website. Those uninitiated to search engine optimization may see the page and wonder why anyone would ever visit it or use it. It’s just a page full of links to various pages on your site. This page, though, is more meant for the search engines than human consumption. It acts as a road map for the search engines as they index your website. With the site map, the search engines may discover deeper pages on your site than they would have otherwise. The more pages ranked on a search engine, the more opportunities there are for customers to discover your website.
The first rule of search engine ranking criteria is to get more hits and visits. To get hits from search engines, you need to be getting hits in the first place. This might sound difficult, but it’s easier than you might imagine. Make sure when you are putting key words, tags, and titles on your website that you are using unique words that will bring your product or service to mind. You will want to use terms that people will think of when they consider your product, but you will not want to use the words that everyone else uses. If you are selling diet foods, don’t just use “diet foods” as your key word. Be more specific. Think about exactly which foods you’re selling. This will limit your competition.
Heading tags (H1, H2, . . .) are used by Google to determine the importance of the text contained in your headings. Use H1 tags for the main title of your page (you also use it in the TITLE tag, but that isn’t seen by readers, only by the spiders). Put subtitles in H2 tags. You can change the font size of the text within these tags.